Two stars – one spectacular evening!

Last night, the spotlights of Serbia’s capital were focused on two stars – the legendary Zdravko Čolić and a truly unique, brand new star among tobacco heating devices – Ploom! In the packed Hall 5 of the Belgrade Fair, in front of more than 1,500 people and accompanied by well-known hits like “Ti si mi u krvi”, “Čija je ono zvezda”, and “Tebe čuvam za kraj”, JTI, the first and one of the largest Japanese investments and the leading cigarette company in Serbia, launched Ploom X Advanced – the most modern tobacco heating device with innovative and unique HeatFlow technology perfected in Japan.

Following successful launches in 14 markets, including Japan and numerous European countries, adult smokers in Serbia now have the opportunity to indulge in an enhanced and authentic tobacco consumption experience provided by Ploom. “As adult smokers increasingly seek alternatives to traditional smoking, JTI has launched a superior and innovative option in the form of the Ploom tobacco heating device. This device is the result of JTI’s commitment to meeting consumer needs and keeping up with the latest trends in tobacco consumption. With the Ploom device, we offer a modern solution that combines cutting-edge technology with carefully selected tobacco blends. For adult smokers with refined tastes, this is a very unique and closest alternative,” said Nemanja Pucarevic, Marketing Director at JTI for the Western Balkans, emphasizing that this is a new chapter in the company’s operations and that Japanese culture and tradition dictate perfection which guarantees uncompromising quality when it comes to new technologies, and that Ploom is exactly that – a superior device that guarantees a unique tobacco consumption experience.

This magical event in Belgrade hosted Anastasija Gudelj, Slaven Došlo, Marko Luis, Una Nikolić, Iva Chu, Nichim Izazvan, Stevan Radivojević, Dragana Kosjerina, Iva Radić, Bata Spasojević, as well as many others who had the opportunity to welcome the Ploom tobacco heating device and enjoy the performance of one of the greatest music stars of all time in our region.

The unique tobacco blend specially designed for the Ploom device, combined with innovative technology, ensures that each consumption delivers an authentic tobacco taste, leaving behind no smoke and ash. This sophisticatedly designed device, tailored to each of us, produces less tobacco odour compared to existing alternatives and represents a step into the future. The Ploom device, made of premium materials, heats tobacco to a temperature of 320 degrees Celsius and releases, on average, 90 to 95% fewer harmful substances compared to smoking cigarettes*. The HeatFlow technology ensures that tobacco particles do not remain in the device, thus requiring only minimal cleaning. With its ergonomic shape designed to fit comfortably in the palm of adult smokers, Ploom provides an unlimited number of inhalations during five minutes of use and the energy power that allows up to 20 consumptions before recharging the device. Also, it is possible to change the skins on the device which, with their attractiveness, adapt to every style, while a wide selection of accessories offers an opportunity for expressing one’s individuality.

Ploom will be available in shopping centers Galerija, Ušće, Delta City, Rajićeva, Ada Mall, Stadion, and Beo, while adult smokers can get all the necessary information on the website ploom.rs, and order the device and accessories.

This refers to the reduction in emission levels of 9 harmful ingredients found in cigarette smoke, a reduction recommended by the World Health Organization.

IMPORTANT: THIS DOES NOT MEAN THAT USING THE PLOOM DEVICE IS SAFE OR THAT IT ELIMINATES THE RISK OF HEALTH OR ADDICTION ASSOCIATED WITH TOBACCO USE. NO TOBACCO PRODUCT IS SAFE.