Double-digit growth of Ketchum agencies in the region – Our Olaf&McAteer among them

The Ketchum network of partner agencies for integrated communications in Southeast Europe achieved an average revenue growth of 20% in the first half of 2025 compared to the same period in 2024. These business results confirm the network’s ability to combine global insights and tools with local knowledge and experience to respond to the growing needs of clients and markets.

“Double-digit growth in the region is no coincidence. Through Ketchum’s esteemed partner agencies in Southeast Europe, we combine the capacities of the global network with entrepreneurial spirit and a deep understanding of local culture – not only following today’s trends, but also tomorrow’s behaviors, thus ensuring stability and trend forecasting for global clients,” said Majrit Stanfort, Director of Growth and Marketing for Global Markets at Ketchum.

In addition to revenue growth, most member agencies of the Ketchum network in Southeast Europe increased their workforce by more than 15% in the first half of 2025, strengthening capacities and developing new talent.

“These excellent numbers demonstrate the strength of Ketchum agencies in the region. Along with our outstanding results in Serbia, we are also delighted by the increasing number of regional projects where our long-standing cooperation is best showcased. Our strength lies in an integrated approach, creativity, and consistent quality that gives clients a sense of security. At the same time, we invest in people and new technologies because we know that clients in this industry expect us to stay one step ahead of change,” said Ljiljana Boljanović, Director of Olaf&McAteer.

Results by Market:

• Serbia – Olaf&McAteer – 70 campaigns, 40 events, and more than 100 influencer collaborations in the first half of 2025. Along with significant revenue growth, the agency confirmed its commitment to a strategic approach in working with clients and successfully integrated regional projects in Bosnia and Herzegovina and Montenegro.
• Romania – Graffiti Plus (GRF+) – more than 100 communication campaigns in the first half of the year, with a focus on strategic corporate and brand communication. The fastest-growing segment was influencer marketing, with over 1,500 collaborations.
• Croatia – Dialog Komunikacije – more than 60 PR campaigns, with events in three countries and over 160 influencer collaborations in the first half of 2025. The agency achieved double-digit growth compared to the previous year, reaffirming its status as a reliable partner for achieving strong communication results.
• Bulgaria – Paragraph 42 – more than 30 campaigns and over 20 events in the first six months. With strong expertise in media relations, the agency offers integrated communication services that extend beyond Bulgaria, also serving Albania, North Macedonia, and Kosovo.

Each of the exclusive partners of Ketchum’s global network of communication agencies in the SEE region (Paragraph 42 in Bulgaria, Dialog Komunikacije in Croatia, Graffiti Plus in Romania, and Olaf&McAteer in Serbia) brings unique expertise and international standards, united by a shared commitment: pushing the boundaries of communications – from strategy to social impact.