AVITEH opened its first store in Belgrade

A new destination for professional photo, video, and audio equipment in Serbia

AVITEH has officially entered the Serbian market with the grand opening of its first retail store for professional photo, video, and audio equipment, located at 124 Južni bulevar in Belgrade, further strengthening its presence in the Southeast Europe region.

AVITEH RS d.o.o. is a sister company of AVITEH Audio Video Tehnologije d.o.o. from Zagreb, which has been successfully operating since 2012 and has also been present on the Bosnia and Herzegovina market since 2024. In Serbia, the company has introduced a wide range of professional photo, video, and audio equipment, as well as unmanned aerial systems, offering more than 100 globally recognised brands.

The new store is intended for professionals and enthusiasts in photography, video production, television, radio, the film industry, and aerial filming. Customers have access to expert advice, after-sales support, and service in cooperation with equipment manufacturers.

“Entering the Serbian market represents an important strategic step for us and a natural continuation of our regional expansion. We have established a local team of experts to provide professionals and enthusiasts with comprehensive support, from equipment selection advice to after-sales service. Our goal is to build long-term partnerships and be a reliable partner to everyone working in the field of photo and video production,” said Darko Ilić, Director of AVITEH RS d.o.o.

The company operates through three sales channels – retail, wholesale, and webshop. In addition to the Belgrade store, the webshop enables customers across Serbia to quickly browse the full product range and receive efficient next-business-day delivery, while part of the assortment is also distributed through renowned retail chains.

Over the years, the parent company AVITEH has established itself as a trusted partner in studio design and outfitting, implementation of streaming solutions, and delivery of complex unmanned aerial systems, including installation and training for equipment use. Clients of the AVITEH Group include leading regional television broadcasters, film and video production companies, radio stations, educational institutions, government agencies, and numerous creative professionals.

The AVITEH RS store is located at 124 Južni bulevar in Belgrade and is open Monday to Thursday from 9 a.m. to 5 p.m., and on Fridays from 9 a.m. to 4 p.m.