A1 Serbia launches Regional Partnership Program for 2024

A1 Serbia has launched the second season of the A1 Partnership Program, seeking partners in startups and technology companies to enhance digital user experiences. This year’s program is once again supported by the European Bank for Reconstruction and Development (EBRD) and ICT Hub, and it also features a regional dimension. The focus is on innovative solutions for the retail sector, to accelerate the development and implementation of digital solutions in B2B and B2B2C domains.

Building on the success of the previous call, the 2024 Partnership Program offers participants the opportunity to scale their products more quickly by leveraging A1’s user network, expert mentorship, sales support, and access to business partners and other markets within the A1 Group across the region.

The call is aimed at innovative technology companies and scaling startups that have developed a digital B2B or B2B2C solution for the retail industry and have initial users. It has a regional focus, seeking a digital product that can be tailored to the needs of the Serbian market.

“By focusing on retail, our goal is to provide solutions that enhance the customer experience, optimize supply chains, and introduce data-driven decision-making processes that will drive the entire industry forward. Through our partnership program, we foster a collaborative environment where innovative ideas can further develop, enabling both startups and retail businesses to thrive in a competitive market,” said Đorđe Vuksanović, Transformation Director at A1 Serbia.

ICT Hub also emphasizes the importance of insights for the startup community regarding the trends in the TelCo industry and how A1 views the entire market.

“Secondly, since we are connecting A1 with external partners, it’s important for us to understand how these collaborations can happen faster. This certainly involves having a good plan, engaging all stakeholders from large systems, timely risk identification, and establishing new procedures. Finally, for innovation to take hold, the innovation department cannot be an isolated island but an integral part of the business strategy. It needs to be closely connected with all segments of the company and deliver measurable results for the entire organization. A1 does this very well,” said Kosta Andrić, Executive Director of ICT Hub.

The A1 Partnership Program is open for applications until October 20, 2024. Companies interested in participating can find more information and submit their applications at A1partnering.rs.