A1 Serbia launches educational game to promote online safety for children

As children spend more and more time in the digital world, online safety and responsible behaviour are becoming more important than ever. To help children and parents navigate the online space more easily, A1 Serbia has launched an educational online game called #BoljiOnline World.

This interactive game teaches children, in a fun and engaging way, how to recognise and respond to inappropriate content, protect their personal data, and avoid digital bullying, while also providing parents with a simple tool to start important conversations with their children about online safety. The game is part of the broader #BoljiOnline platform, which promotes responsible technology use and digital literacy.

“Children today face daily challenges in the online world, and parents often lack the tools to properly prepare them. That’s why we created an educational game that teaches kids, through play, how to recognise dangers and respond appropriately. Children must know how to block offensive comments, protect their information, report inappropriate content, and, most importantly, understand that they have the right to say ‘no’ when something feels wrong. This is another step toward our goal of making the digital world a safer place for everyone, especially for the youngest users,” said Martina Petrović, Director of Marketing, Corporate Communications, and ESG at A1 Serbia.

The #BoljiOnline website has already attracted more than 200,000 visits, thanks to its rich educational content — including guides, quizzes, videos, and the “School of Responsible Influence.” Additionally, in cooperation with the Institute for Digital Communications, more than 15,000 children, parents, and teachers have participated in educational programs in schools across Serbia.

This initiative is part of A1 Serbia’s broader ESG strategy, aimed at ethical technology use and creating a positive digital space for all generations. It was launched in response to real societal concerns: according to a study by the Institute for Digital Communications, children in Serbia spend up to five hours a day online, and 68% believe that everything they see on social media is true. UNICEF data also shows that 70% of children aged 11–12 already have social media profiles, and 16% have experienced some form of peer digital violence — all of which underlines the urgent need for digital education and literacy.

The #BoljiOnline World game was developed in collaboration with Holonet, a platform specialised in interactive web content.

For more information about the #BoljiOnline platform and available educational resources, visit www.boljionline.rs.