A1 Serbia introduces a new era of entertainment with SkyShowtime at the Yugoslav Film Archive

A1 Serbia has raised the bar for home entertainment by becoming the first mobile operator in the market to partner with SkyShowtime, the new premium European entertainment platform. Bringing the biggest Hollywood hits directly to Serbian audiences, this significant partnership was announced at the Yugoslav Film Archive in Belgrade, where VIP guests, media representatives, and fans gathered for an exclusive screening of the 5B season of Yellowstone, SkyShowtime’s globally acclaimed hit series.

Guests embarked on a cinematic journey, experiencing the drama and intensity of the Dutton family on the big screen. The event introduced A1 Serbia’s new partnership with the premium streaming service SkyShowtime, along with two exclusive linear TV channels—SkyShowtime 1 and SkyShowtime 2. Available exclusively to A1 Serbia customers through the A1 Xplore TV platform, these channels consolidate the best of SkyShowtime’s rich programming, including Hollywood blockbusters and original series from renowned brands such as Universal Pictures, Paramount Pictures, Nickelodeon, DreamWorks Animation, Paramount+, SHOWTIME®, Sky Studios, Peacock, and SkyShowtime Originals.

“Through this partnership, A1 Group expands our entertainment universe, offering customers the best of Hollywood content in one place,” said Đorđe Vuksanović, Director of Transformation at A1 Serbia. “We are thrilled to lead in providing access to premium entertainment, simplified with no complex payment systems, fully localized in Serbian with subtitles. This step is crucial in building a stronger foundation for our convergent services, especially as we expand offerings in optical internet and television.”

The new SkyShowtime linear channels deliver continuous family-friendly entertainment, exciting series, and films, offering a premium entertainment experience through SkyShowtime’s rich library. This unique combination allows users to enjoy high-quality content, whether on the go or relaxing at home.

“We continue to explore ways to expand SkyShowtime’s offerings across Central and Eastern Europe, bringing excellent entertainment to audiences in the region at an affordable price. This agreement with A1 ensures that even more people can enjoy blockbuster movies, globally popular series, and original programs available on SkyShowtime,” said Hristina Georgieva, SkyShowtime’s Business Director.

A Premiere to Remember

At the heart of this announcement was an exclusive screening of a new episode from the 5B season of Yellowstone, the critically acclaimed drama that has become one of the most-watched titles in the U.S. and a global cultural phenomenon. Yellowstone follows the Dutton family, who manage the largest cattle ranch in the U.S. Amid shifting alliances, unresolved murders, open wounds, and hard-earned respect, the ranch remains in constant conflict with its borders—an expanding town, a Native American reservation, and America’s first national park. Known for its compelling storytelling, breathtaking cinematography, and complex characters, Yellowstone has captured the hearts of millions and inspired several spin-offs, becoming a flagship series on SkyShowtime.

The screening transformed the Yugoslav Film Archive into a hub of Hollywood glamour, with attendees enjoying a red-carpet event and a Wild West-themed atmosphere. The event reflected A1 Serbia’s mission to bring the magic of the big screen directly to its customers, delivering a unique and unforgettable entertainment experience.

This event not only celebrated the beginning of the partnership with SkyShowtime but also underscored A1 Serbia’s commitment to convergent services, paving the way for future innovations in the optical internet and television segments.