The third Hisense Europe factory opened in Valjevo

Hisense Group invested 45 million euros in a new factory to produce state-of-the-art cooling devices in Valjevo, and now it has officially started operating. The new Valjevo 3 factory will produce Hisense, Gorenje and Asko side-by-side cooling devices, primarily for export to demanding European markets. The completion of the works and the opening of the factory were marked on 13 September 2023. Ana Brnabić, Prime Minister of Serbia, Hanson Han, CEO of Hisense Europe Group and Stanka Pejanović, Vice President of Hisense Europe Group attended the opening ceremony.

Gorenje has been successfully operating in Valjevo for 17 years and provides more than 1,750 jobs to residents of Valjevo and the Kolubara district. The start of operations at the new factory means hiring another 1,000 employees over the next three years. The factory was built next to the existing factory site covering an area of 45,000 m2, which accommodates a modern production hall of 30,000 m2, warehouses and a modern canteen for employees.

The planned production volume in the new factory is 750 thousand side-by-side appliances per year. In comparison, the total annual production in all three Gorenje Valjevo plants will be 1,7 million appliances by 2025. The most modern cooling appliances from Valjevo will find their place in homes across Europe – in all European markets in which Hisense already operates.

Taking care of its employees and respecting high business standards, Gorenje Valjevo opened a new canteen for all its employees at the end of August. This project, worth more than 700,000 euros, aims to improve the working conditions of employees and create a better working environment. The canteen was built within the new factory hall at Valjevo 3 and is equipped with the latest kitchen appliances that meet the highest technological standards in preparation of quality, tasty and healthy meals. The capacity of the canteen allows for the preparation of over 3,000 meals a day, and a dedicated team of professionals, including chefs, pastry chefs and support staff, will provide a varied and high-quality offer to the employees.

Hanson Hahn CEO of Hisense Europe welcomed the guests at the opening ceremony: “This factory represents a great investment and is a testimony of our firm commitment to this community and this country, and both local and the European markets.” In addition to our business activities, we believe in giving back to the community that has welcomed us and made us feel at home. Aware of our social responsibility, we made significant donations to improve the quality of life of the residents of this region. On this occasion, I would also like to express my gratitude to the Government of the Republic of Serbia. Their support and understanding of the importance of this project were key in making today’s event happen. Thank you all for being a part of this remarkable development journey and I look forward to a future filled with mutual success and prosperity.”

“It is my great pleasure to be here in Valjevo today and have the opportunity to attend the celebration of another significant day for Valjevo, but also for Serbia.” Hisense Group will employ almost three thousand workers in Serbia in the coming period, and that is significant. I am endlessly grateful to the Hisense Group for showing great respect and trust in the Republic of Serbia in this way, but above all our people – their quality, their knowledge, their value and discipline, and their potential to create common added value that we will export from here in Valjevo across Europe and around the world,” said  Ana Brnabić, Prime Minister of the Republic of Serbia during the opening ceremony.

Since the opening of the first factory in Valjevo, more than ten million appliances have been produced, while the number of appliances produced has exceeded 953 thousand in 2022 alone. As much as 92% of the total production is intended for export, which positions this factory on the list of the largest exporters from Serbia.

Hisense Europe Group, before the opening of the new Gorenje Valjevo 3 factory, donated to the Health Centre Valjevo a modern ultrasound machine, a colour Doppler ultrasound diagnostic system HD60, to improve health care in Valjevo and the Kolubara district. The donation of a large number of Hisense interactive boards for vocational schools and faculties throughout Serbia. Care for the communities in which it operates, and the environment are at the top of the priorities listed in Hisense’s development strategy. The environmental protection policy covers the entire life cycle of the product, from design, through production and use, to disposal at the end of the product’s useful life.

Gorenje is part of the multinational corporation Hisense, one of the world’s leading manufacturers of consumer electronics and home appliances, with over 100,000 employees worldwide and 10,000 in Europe. Hisense Corporation is focused on the latest technological trends to develop innovative customer-friendly solutions that can significantly increase the quality of life. It bases its activities on a strong distribution network around the world, especially in Europe.

Hisense Europe, as the European part of the Hisense Group, includes production facilities in Serbia, Slovenia and the Czech Republic, development centres in Sweden, the Netherlands, the Czech Republic and Slovenia, as well as 27 sales companies.

Hisense Corporation continuously invests in strengthening the European production and development base. In addition to the investment in the new factory in Valjevo, significant investments were made in the establishment of the Hisense Europe Electronics factory in Velenje, which produces Hisense brand TVs for European markets, and this year the R&D centre of Hisense Europe was opened in Slovenia, where they develop appliances of the Hisense brands, Gorenje and Asko for the global market.