Category: Uncategorized @sr

01 Mar 2021

The Mighty 8 Communication Trends For 2021

Maja Stojanović, Executive Director, Olaf&McAteer 1. Brand accountability Brands are expected to speak up and show transparency as the number of consumers that “woke up“ is still growing. Transparency is expected and demanded in all industries. The figures show that responsible Brands grow 2x faster. In the COVID-19 context Brands need to rethink their behavior, and […]

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07 Apr 2020

Support of Novartis and Sandoz to Serbian healthcare system during Coronavirus pandemic

To support efforts of the Government of the Republic of Serbia to combat the COVID-19 pandemic, the pharmaceutical company Novartis, together with its Sandoz division, donated 5.4 million dinars to support the healthcare system in the supply of medical equipment, including protective masks, COVID-19 testing kits, respirators and other medical equipment necessary for the protection […]

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28 Feb 2020

TikTok: What marketers and brands should know?

Tick-tock, TikTok! The clock is ticking, every day thousands of users join this application, and this trend will continue for a long time!  Some brands have recognized an opportunity and instantly began to sell the content. We have summed up what you need to know to get the most out of TikTok for your brand. […]

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20 Aug 2019

Serbia’s primary schools and students to benefit from second national day of giving

Belgrade, August 19, 2019 – Primary schools and students will be the main beneficiaries of the National Day of Giving, which will be marked this year on October 9.  All donations collected during this fundraising campaign will be used to purchase learning tools for children in more than 60 primary schools in 30 municipalities throughout […]

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05 Jul 2019

To innovative medicines through analysis of the efficiency of investment in healthcare and long-term planning

Although Serbia’s investment in healthcare is similar to neighboring countries like Bulgaria or Romania, much less is allocated to innovative medicines than any of the countries covered by two different studies conducted by the Association of Manufacturers of Innovative Drugs (Inovia) and the American Chamber of Commerce in Serbia (AmCham). “The proportion of innovative medicines […]

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