Category: News

19 May 2020

Donation of Mars Incorporated to the Red Cross of Serbia

A delicious way to say thank you to health workers and volunteers Belgrade, May 19th, 2020 – Mars Incorporated, which stands behind some of the world’s most popular brands, donated 27.000 products, Mars, Snickers and M&M’s chocolate bars, to the Red Cross of Serbia. The donation worth more than 1.5 million dinars, will be delivered […]

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08 Apr 2020

Brands in crisis – From “turnover” to a “three-point” chance

COVID-19 changed our daily routine and new circumstances require us to “regroup” and change the way we live. The same applies to companies! Businesses need continuity, and in real-time we are witnessing the changes in marketing.  At Ketchum, we see the lifecycle of the ongoing crisis in four phases: impact of the new situation, regrouping […]

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07 Apr 2020

Support of Novartis and Sandoz to Serbian healthcare system during Coronavirus pandemic

To support efforts of the Government of the Republic of Serbia to combat the COVID-19 pandemic, the pharmaceutical company Novartis, together with its Sandoz division, donated 5.4 million dinars to support the healthcare system in the supply of medical equipment, including protective masks, COVID-19 testing kits, respirators and other medical equipment necessary for the protection […]

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26 Mar 2020

Influencer marketing Vs. COVID-19

In times when being socially distanced from the loved ones, friends, families, colleagues and associates are critical, it is digital media that keep us together – we celebrate birthdays via Live, use House Party application, Viber and WhatsApp video calls to talk to our families, have online meetings, join lectures and conferences on Zoom, Team […]

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28 Feb 2020

TikTok: What marketers and brands should know?

Tick-tock, TikTok! The clock is ticking, every day thousands of users join this application, and this trend will continue for a long time!  Some brands have recognized an opportunity and instantly began to sell the content. We have summed up what you need to know to get the most out of TikTok for your brand. […]

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27 Feb 2020

AmCham Serbia elects the new Board of Governors

AmCham Serbia’s General Assembly Meeting saw seven new members of the Board of Directors elected, while the 2019 annual report was presented and the annual Hero Award handed to the initiators of the “Pruži korak” campaign. AmCham Board will be led by the newly elected President – Zoran Petrović of Raiffeisen Bank. In addition to the new AmCham […]

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15 Oct 2019

The National Giving Day campaign has raised 7 million dinars

Belgrade – On October 9, 2019, Prime Minister Ana Brnabić, Minister of Education Mladen Šarčević, United States Agency for International Development (USAID) Deputy Assistant Administrator Kimberly Rosen, and teachers, pupils and the principal of Boško Buha, a specialized primary school for children with disabilities, marked the National Day of Giving. The National Day of Giving […]

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20 Aug 2019

Serbia’s primary schools and students to benefit from second national day of giving

Belgrade, August 19, 2019 – Primary schools and students will be the main beneficiaries of the National Day of Giving, which will be marked this year on October 9.  All donations collected during this fundraising campaign will be used to purchase learning tools for children in more than 60 primary schools in 30 municipalities throughout […]

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05 Jul 2019

To innovative medicines through analysis of the efficiency of investment in healthcare and long-term planning

Although Serbia’s investment in healthcare is similar to neighboring countries like Bulgaria or Romania, much less is allocated to innovative medicines than any of the countries covered by two different studies conducted by the Association of Manufacturers of Innovative Drugs (Inovia) and the American Chamber of Commerce in Serbia (AmCham). “The proportion of innovative medicines […]

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